This campaign translated different levels of medical protection into a simple visual system by mapping them to symbolic cues and ultimately adopting the familiar Pac-Man analogy. Created in collaboration with Tayyari Studio, the project brought together stage designers, photographers, and models to recreate the game’s logic within color-themed operating rooms. Planned staging, controlled lighting, and careful post-production shaped the final image. The result is a clear and memorable campaign that communicates complex information through playful visual storytelling.