Advertising | 2020

Shahr Bank

For Shahr Bank’s sponsorship of the 29th Tehran International Book Fair, the campaign aimed to reinforce the bank’s cultural identity through the slogan “A city in the thought of publishing.” The design explored ways to connect the bank’s logo with themes of literacy, education, and knowledge sharing while maintaining corporate clarity. Through focused brainstorming and sketch development, the visual concept was refined and applied across print and digital formats in line with both the bank’s branding standards and the fair’s communication needs. The final system highlighted the bank’s commitment to cultural engagement and public outreach.