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Branding | 2021
Green Land
Green Land is a real estate group focused on land acquisition, construction, renovation, and property sales, with a visual identity inspired by the historic houses of Iran, particularly those in Kashan, such as the Ameri and Tabatabaei residences. The logo incorporates architectural forms from these traditional homes into a modern, simplified mark. Beige tones reference the natural brick materials and convey calmness and sophistication, while green represents nature, energy, and the brand’s name. The design process involved architectural research, conceptual sketching, and digital refinement to create a cohesive identity system suitable for both print and digital use.
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