top of page
Branding | 2019

Tite

The visual identity for Tite Gold Gallery is rooted in the cultural meaning of its name. In the Mazeni dialect, “Tite” refers to respectable women and also to the distinctive jewelry of Qajar-era women. This connection inspired a simplified emblem of a Qajar lady as the central logo. The design process included research into linguistic and historical symbolism, followed by sketches that balanced tradition with contemporary clarity. A full brand system was then developed, including patterns, typography, color palettes, and applications for print and digital media. The final identity offers a refined blend of elegance and cultural authenticity, creating a cohesive and memorable presence across all brand touchpoints.
© 2021  Sara Pirahmadian. All rights reserved
Linkedin             Youtube            Instagram
bottom of page