Khesht-e-Aval Studio organized a three-day workshop titled Creativity in Design, inspired by Iranian architecture and the proverb, “If the architect puts the first brick badly, the entire wall will rise crooked.” With no existing visual identity, the project required building a bold system from the beginning that reflected the workshop’s focus on youth, courage, and creative exploration. A vibrant orange palette drawn from brick and strong geometric forms was developed to communicate energy and confidence. The design process included research, conceptual sketching, and digital refinement, resulting in cohesive materials such as posters, agendas, CD covers, and social media content. The final identity captured the workshop’s experimental spirit while maintaining consistency across all touchpoints.