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Branding | 2018
Haft-Seen
This project was created for an exhibition organized by Shiraz Ab Museum Gallery and Shiraz Municipality for Nowruz 1397, celebrating the cultural meaning of the Haft-seen table. The design began with illustrations of the seven elements, combined with branches and blossoms to evoke the arrival of spring. Instead of depicting each item literally, the visuals used their natural plant forms, such as apple blossoms, to create a subtle connection to growth and renewal. Through sketching, digital refinement, and careful attention to color and composition, the pattern developed into a cohesive design that extended into the final exhibition poster. The result is a culturally rooted visual identity that honors tradition while presenting it in a fresh and contemporary way.

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