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Branding | 2020
Branding | 2020
X-Coffee
X-Coffee
X Coffee is a brand that produces specialty coffee for cafés and home use, built around the idea that coffee helps solve the “X” — the unknown moments of our day. This strategy led to the creation of a spaceman character, a symbol of mystery and exploration that became central to the brand identity. The design process began with word mapping and sketches around the meaning of “X,” expanding into visual cues from retro sci-fi, space travel, and caffeine culture. Through digital refinement, the astronaut evolved into a flexible system of illustrations, icons, packaging, and motion graphics. The final identity balances minimal forms with expressive storytelling, creating a playful yet cohesive visual world that mirrors the brand’s spirit of curiosity, energy, and everyday discovery.
X Coffee is a brand that produces specialty coffee for cafés and home use, built around the idea that coffee helps solve the “X” — the unknown moments of our day. This strategy led to the creation of a spaceman character, a symbol of mystery and exploration that became central to the brand identity. The design process began with word mapping and sketches around the meaning of “X,” expanding into visual cues from retro sci-fi, space travel, and caffeine culture. Through digital refinement, the astronaut evolved into a flexible system of illustrations, icons, packaging, and motion graphics. The final identity balances minimal forms with expressive storytelling, creating a playful yet cohesive visual world that mirrors the brand’s spirit of curiosity, energy, and everyday discovery.
Branding | 2019
Rose
Rose is a lingerie brand with an identity built around a simplified rose emblem that expresses femininity and elegance through delicate line work and a soft rose-peach palette. The design process involved studying organic forms and minimalist symbolism, then refining sketches into a balanced vector mark that stays clear at small sizes such as tags, labels, and packaging. A key challenge was creating a lingerie identity suited to Middle Eastern cultural contexts, where visual representations of femininity require subtlety and respect. By using abstraction instead of literal imagery, the final identity communicates intimacy, confidence, and beauty in a way that remains both contemporary and culturally sensitive.
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