Through OH YOU Design Agency, I had the opportunity to work with Betsy Franjola on the logo for Hocking Hills Garment Center.  Betsy came to us with a need that was both practical and personal: a logo that reflected the organization’s mission and the story of its new home, a historic church turned manufacturing center. Out of those conversations, the design evolved into a mark that brings the initials HHGC together with arches inspired by the church windows and curves that echo the bridges and landscape of the Hocking Hills region. The final logo was selected by the client and has since become part of their daily presence, appearing on garment tags, apparel, signage, and throughout the facility.