TDS

TDS, derived from the medical term “Ter Die Sumendum,” meaning “to be taken three times a day,” is a coffee brand that presents its product as a daily ritual. At the client’s request, the deer was selected as the central symbol, representing glory, creativity, and guardianship. The design process explored the connection between medical structure and lifestyle branding, moving from conceptual sketches to a refined and symmetrical logo supported by modern sans-serif typography and a palette inspired by roasted coffee tones and soft neutrals. Packaging prototypes used tactile materials and clear labeling to communicate both craftsmanship and reliability.