X-Coffee

X Coffee is a specialty coffee brand for cafés and home use, built around the idea that coffee helps solve the “X,” the unknown moments of our day. This concept led to the creation of a spaceman character, a symbol of curiosity and exploration that became the core of the brand identity. The design process began with word mapping and sketches inspired by retro sci-fi, space travel, and caffeine culture. Through digital refinement, the astronaut developed into a flexible system of illustrations, icons, packaging, and motion graphics. The final identity blends simple forms with expressive storytelling to create a playful and cohesive visual world.